+...UniQLo MeGaSToRe...+

Curiosity, Tokyo based design studio, has completed the design of the Uniqlo Megastore
located near Shinjuku station, Tokyo. The new design is strongly influenced by the Tokyo urban landscape and the large entrance, marked with three display towers, recreates a mini-Shinjuku city. As the lighting floor wraps the towers in a glow of light that illuminates the surrounding streets, the shop becomes an active element of the street: attractive, reliable, and secure. The new Uniqlo Megastore adds a civic dimension to its commercial purpose.

The façade is composed of two surfaces with geometrical lit lines. The lines make the materiality of the facade and architecture disappear so that only the Uniqlo logos remain in the complex maze of neon and information of the virtual city that Tokyo becomes at night. The layout and angulations of the towers blur the boundaries between the street and the retail space, creating a unique environment in a busy street of Shinjuku.

Thanks 2 Yatzer