Tuesday, February 17, 2009

+...DoNnA SgRo FoR LanCoMe...+







With the launch of her first collection as recently as 2007 at Rosemount Australia Fashion Week, Donna Sgro has taken great strides in creating her fashion design label from the ground up. Reflecting her independent and creative attitude, Donna has designed a label that reflects a spirit that is quirky, playful, colourful and light-hearted.

Donna studied Fashion & Textiles at the University of Sydney, Technology, where she graduated with First Class Honours in 2007. While still studying she built a solid portfolio of achievement including having her work displayed in exhibition at the Powerhouse Museum and winning the Fresh Fruits Competition.

Prior to studying fashion design, Donna competed an Arts Degree at the University of Sydney, where she studied Art History & Theory and Philoshophy. It was during this time that Donna developed an extensive knowledge of modernist art movements and cinema - with surrealism, dada and futurism defining the background to her creative thinking.

Grounding her fashion label in an aesthetic that is thouroughly modern, expressive and inquisitive, Donna designs garments that are tailored in a contemporary and sportive way. The garments are sleek and refined, with surprising juxtapositions of colour and cut. Donna’s unique use of colour gives the garments their individual and energetic attitude, defining the spirit of each collection.

High quality fabrications are carefully selected each season together with a considered approach and attention to detailing. The garments then become cherished and special items that have a longevity while still being creatively unique.

Donna has already been building an international profile, with press in the USA, UK and Singapore. The label will continue to grow steadily, with a significant international opportunity for Donna already underway.

Image courtesy of Donna Sgro

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