Monday, March 30, 2009

+...SLoW WhiTe...+

Slow White series by Bo Reudler Studio
on view during Salone del Mobile Milan
Tuttobene , Via Savona 6, 22- 27 April 2009

Bo Reudler Studio is a product and interior design studio, led by designer Bo Reudler.
Based in The Netherlands. Bo graduated from the Arnhem Academy of Art and Design and is also co-founder of Asylum Collection.

Studio philosophy:
"We are storytellers through matter. We love materials: following their hidden qualities to bring out their natural beauty, experimenting to discover things we could have never thought of. We love the immaterial: charging things with imagination and meaning."

For Slow White collection, Bo Reudler left his computer behind and ventured into the woods. He gathered fallen wood to transform into furniture. He started building again with his own hands, knowing everything that went into the process, working consciously, smelling the wood, feeling the structure, composing.

The branches were carefully selected for their distinguishing imperfections and curves. Following these shapes led him to the designs: the individual branches were numbered and the pieces are composed using the most beautiful combination of branches. These forms give personality to each piece which will always be different due to the randomness of each branch. All products are hand made.

Image courtesy of Bo Reudler Studio
Thanks 2 Yatzer

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