Saturday, December 20, 2008

+...MoëT & ChAnDoN MaRqUeE...+

Moët & Chandon Marquee designed by PTW Architects (Sydney, Australia) for the champagne producer Moët & Chandon, that was used during the Melbourne Cup horse race.

PTW has used the latest digital technologies from concept to realisation of the design, to create a sparkling and surreal atmosphere in the name of the “bubble-ism”.

Through the use of daylight and a tensioned Lycra material that is digitally patterned and custom-tailored for the space, a 10 by 10 off-the-shelf marquee is transformed into a space that the press describes as an “avant-garde environment not of this earth”.

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