Thursday, July 17, 2008

+...InSpiRiNg BoUtiQuE...+

Viktor-Rolf Boutique Italy

The showroom was built entirely upside down!!!

Viktor & Rolf is an Amsterdam-based fashion brand. The company was founded in 1993 by designers Viktor Horsting (born in 1969) and Rolf Snoeren (born in 1969).
The two met while studying fashion at the Arnhem Art Academy. After graduating they moved to Paris, interning for brands such as Maison Martin Margiela, designing their own clothes in the evenings and presenting them in the art circuit. In 1993, Viktor & Rolf won the Festival d'Hyeres prize. 
In 1998, Viktor & Rolf put on an unauthorized, underground fashion show during Paris Fashion Week designed to attracted members of the press. Ready-to-wear and their menswear label "Monsieur" were to follow over the next five years. 
In 2003, the Fashion Museum in Paris presented a 10-year retrospective of the designers' work. In 2005 they opened their first, flagship shop in the Golden Triangle in Milan, and were contracted by L'Oreal to develop their first perfume, called "Flowerbomb". 
Their clothes are distinctive for the layering, distorting, exaggerating and repeating of classical design elements. Viktor & Rolf have also gained attention for their artistic, concept-driven catwalk presentations

Thanks 2 Inspirational Styles

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