Tuesday, July 14, 2009

+...My FaVe...+



NAMESAKE DENIM COLLECTION
by MICHELLE SIWY






Launched in Spring 2005 in downtown New York City, Siwy offers the ultimate denim collection: vintage-inspired, sexy, fashion-forward designs with perfected finish, detail, and fit. Whether it is the stitch detail that embodies strength or the high quality stretch denim that lends longevity, the Siwy look is tough, feminine and authentic – infusing the LA-dominated denim category with a heavy dose of New York fashion edge. In less than three years, the brand has developed a cult following among denim-heads and style icons including Kate Moss, Sienna Miller, Lindsay Lohan, Mischa Barton, Selma Blair, Rachel Bilson, Nicole Richie, Hilary Duff and more.

Developed in the country's best wash and sewing facilities in California, Siwy’s superlative, modern tailoring creates a figure flattering denim fit with unprecedented comfort. Quilted pockets lift and shape the backside, and seams carefully follow a woman’s natural curves while subtleties of aging, tinting, wrinkling, and washing add to the design. All lines in the jean accommodate the body and its characteristics when moving, sitting or standing.

Long, lean shapes have become a signature look and are softened by a shortened, curved hem at the back of the leg. This discrete design element avoids a dragging hem when worn with sneakers or heels while maintaining a height illusion for women of all sizes. Unexpected takes on classic shapes, such as denim shorts, pencil skirts and cropped styles, add novelty and variety to the collection. Siwy produces four collections per year, each forging ahead with fashion trend and fit.

Thanks 2 Siwy, {this is glamorous} & {a glamorous little side project}

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